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CUSP ( Branding + Packaging Design)
    Render Still From Promotional Trailer

Young Ones Merit Winner
CUSP is a redefinition of indulgence. Chocolate crafted to awaken the senses and slow down time. It is the kind of luxury that’s felt through details, inviting you to savor the tension between stimulation and the beautifully understated – light subtlety and dark indulgence.





Our packaging encourages customers to savor the unboxing experience. Its serene white exterior shows quiet restraint, while the interior unfolds in vibrant gradients that allude to the full sensory spectrum of the chocolate within.

Opening it is an intentional act, revealing the chocolate gradually rather than all at once


Promotional Trailer

CreditsNicole Zhu
Lai (Danny) Feng
Anushri Shah
Ananya Tatwadi
Advisor
Justin Colt